Website, 8 core pages, 21+ model landing pages, Attapur geo-targeting, SEO copywriting (10 blogs/month), full social + Meta + Google account setup, Google Sheet CRM, WhatsApp / SMS / Email automation — every touchpoint wired to one lead-to-conversion pipeline.
Mobile-first, TVS-feel (blue / red / white), sub-3-second load, and one job above the fold everywhere — start a conversation.
| Core Page | Purpose | Key Sections | Primary CTA | SEO Target |
|---|---|---|---|---|
| Home | First impression + funnel entry | Hero, offers, models, reviews, map, lead form | Book Free Test Ride | "TVS dealership Hyderabad" |
| About | Trust & brand story | Story, team, numbers (12K customers), outlet photo tour | Visit Showroom | "AutoSphere TVS about" |
| Contact | Direct reach + calls | Phone/WhatsApp/email, 3 outlets, hours, quick form | Call Now (click-to-call) | "TVS contact Hyderabad" |
| Locations | Physical findability | 3 outlet cards, map embed, directions, doorstep-ride zone (Attapur 15 km) | Get Directions | "TVS showroom near Attapur" |
| Support | After-sales + service | FAQs, service booking, roadside help, warranty claims | Book a Service Slot | "TVS service center Hyderabad" |
| Privacy Policy | Compliance + ad-platform requirement | Data collection, cookies, consent, processing basis (DPI) | — | Legal compliance |
| Social Wall | Proof + UGC engine | Live Instagram/FB feed, reviews grid, delivery moments | Follow @autospheretvs | Fresh content = better CTR |
| Work Station | Owner / staff operations hub | Lead dashboard link, CRM sheet, internal dashboards, role training | Open CRM | Internal only |
Like TVS brand pages: each model gets its own URL, own copy, own form, own schema. Ads never point anywhere generic.
| Landing Page Group | URL Pattern | Built For | CTA |
|---|---|---|---|
| 12 Motorcycle pages | /bikes/sport · /bikes/radeon · /bikes/raider · /bikes/apache-rtr-160 … /bikes/apache-rr-310 | Commuter + Apache + Ronin + RTX buyers | Test Ride · On-Road Price |
| 6 Scooter pages | /scooters/xl100 · zest-110 · jupiter-110 · jupiter-125 · ntorq-125 · ntorq-150 | Family & youth scooter buyers | Book Test Ride · Get EMI |
| 3 EV pages | /evs/iqube · orbiter · tvs-x | EV switchers (running-cost angle) | Book iQube · Home Charging |
| Offer / campaign pages | /offers/festive · /offers/exchange · /offers/zero-down | Ad traffic with deadlines | Claim Offer — expires Sunday |
| Utility pages | /test-ride · /on-road-price · /exchange-evaluation · /service-booking | Search & direct ad clicks | Form + WhatsApp |
Same Attapur master plan as the ads funnel: 10 km core first, 15 km expansion second, halo beyond. Wired into website, GMB and both ad platforms.
| Layer | Tier 1 · Core 10 km | Tier 2 · 10–15 km | Halo · 15 km+ |
|---|---|---|---|
| Budget priority | 70% | 25% | 5% |
| Google Ads radius | 10 km around Attapur +20% bid | Annulus 10–15 km | Excluded / remarketing |
| Meta pin layers | Attapur, Mehdipatnam, Tolichowki, Rajendranagar | Kukatpally, Gachibowli, Hi-Tech | Lookalikes only |
| GMB / Local SEO | Attapur hub listing + area pages | Satellite pins + citations | Organic only |
| Doorstep rides | Same-day / next-day | 24–48 hrs | Showroom invite |
Ten researched articles a month across four keyword clusters. Every blog ends with a soft CTA into a model page or the general test-ride form, and every blog feeds social + emails (content reuse).
Comparison + on-road pricing + finance angle.
Boot space, mileage, running cost of both.
Zero-down, 60-month EMI breakdown, eligibility.
Sport/Star City/Raider picks with budget tables.
Track vs street, price gap, feature comparison.
Torque curve, ergonomics, real-world range.
Range, charging, total cost of ownership.
rupee-per-km math with subsidy in Telangana.
Trust, genuine spares, service backbone.
Monthly-updated price master — link magnet.
Seven platforms, one unified identity: handle @autospheretvs, same logo kit, same cover story, every bio ending with "Book a test ride → autospheretvs.in".
One Meta Business account that owns the Page, Instagram, WhatsApp and the ad account — so every asset shares one pixel, one catalogue, one audience pool.
Without verification, ad account can be restricted to smaller audiences. Verify before launching festive campaigns.
One account, clean conversion tracking, geo radius on Attapur, structured to scale from ₹2,000/week to ₹15,000/week.
Two budget levels: ₹10k per platform (₹20k/month) to start — with ₹30k/month suggested as the working plan (₹15k each platform). Every campaign runs for raw leads → conversion at CPL ₹50–100, activating 15 days before the festival. On 1,000 raw leads: minimum 30–50+ conversions (2–5%) — rising to 10–25% (100–250+) only with a strong follow-up system and low competition in the geo ring.
| Monthly Budget Plan | Meta ₹ / month | Google ₹ / month | Total ₹ / month | Raw Leads / month @ ₹75 CPL |
|---|---|---|---|---|
| Entry — ₹10k per platform | 10,000 | 10,000 | 20,000 | ~265 |
| Suggested (recommended) | 15,000 | 15,000 | 30,000 | ~400 |
| Aggressive (optional) | 20,000 | 20,000 | 40,000 | ~530 |
| Suggested ₹30k/month ≈ 4 festival windows = ~1,000 raw leads | ≈ ₹75,000 total | |||
Festival surges sit on top of the monthly plan — every offer starts exactly D-15 and its budget is drawn from the monthly allocations in this table.
| Festival Offer | Start (D-15) | Campaign Stack (raw → conversion) | Budget ₹ (Meta / Google) | Raw Leads @ ₹75 | Conv 2–5% (min) | Conv 10–25% (strong) |
|---|---|---|---|---|---|---|
| Vinayaka Chavithi 14 Sep · offer till 20 Sep |
1 Sep | Meta: M1 Jupiter offer · M5 festive reel → lead form Google: G1 brand near-me · G3 festive keywords |
15,000 7,500/7,500 | 200 | 6–10 | 20–50 |
| Dussehra 20 Oct · offer till 28 Oct |
5 Oct | Meta: M2 Raider offer · M3 catalog retarget Google: G2 model tier-1 · G4 remarketing |
15,000 7,500/7,500 | 200 | 6–10 | 20–50 |
| Diwali Biggest 8 Nov · offer till 15 Nov |
24 Oct | Meta: M1 + M2 offer stack · M4 engagement retarget Google: G2 model tier-1 · PMax festive |
22,500 11,000/11,500 | 300 | 9–15 | 30–75 |
| Xmas & New Year 25 Dec → 2 Jan · offer till 5 Jan |
10 Dec | Meta: M5 festive + gifting reel · M2 click-to-WhatsApp Google: G3 festive keywords · call ads |
22,500 11,000/11,500 | 300 | 9–15 | 30–75 |
| Full festive cycle | All stacks, rotating offer messages | 75,000 37,000/38,000 | 1,000 | 30–50+ (2–5%) | 100–250+ (10–25%) | |
Dussehra → Diwali runs as one continuous campaign block (5 Oct → 15 Nov), sharing budget and learnings between the two offers. Every offer: starts D-15, runs through expiry, auto-downgrades D+2.
| Cost Per Conversion — Overall (1,000 Raw Leads) | Conversion Rate | Conversions / 1,000 leads | Cost per conversion @ CPL ₹75 (₹75,000) | Range @ CPL ₹50 / ₹100 |
|---|---|---|---|---|
| Minimum | 2% | 20 | ₹3,750 | ₹2,500 – 5,000 |
| Typical minimum | 3–5% | 30–50+ | ₹1,500 – 2,500 | ₹1,000 – 3,333 |
| Strong follow-up + low competition | 10–25% | 100–250+ | ₹300 – 750 | ₹200 – 1,000 |
| Cost per conversion overall | ₹300 min (strong 10–25%) · ₹1,500–2,500 working (3–5%) · ₹3,750 max (weak follow-up) | |||
"Conversion" = confirmed customer (quote → token → delivery). Minimum band 2–5%; the 10–25% band is reachable only with a fast-follow-up system (SLA ≤ 10 min) and low local competition.
All forms (website, Meta lead ads, Google lead extensions, WhatsApp) land in one Google Sheet. Status updates drive WhatsApp, SMS and Email at every stage of the pipeline.
| Column (Sheet) | Data from | Drives |
|---|---|---|
| Lead ID + Timestamp | Auto-generated by Apps Script | All automation keys |
| Source / Campaign / Ad | UTM from Meta/Google | Reporting + budget moves |
| Geo ring (Core/Ring/Halo) | UTM or pin-location | Toppling Attapur proof |
| Model interest | Form dropdown / WhatsApp keyword | Offer routing, price PDF |
| Name · Phone · Area | Form / ad answer | WhatsApp template variables |
| Status (stage) | Manual + automation updates | Next-touch engine (below) |
| Next follow-up + Owner | Playbook assigner | Reminder alerts to sales |
| Finance / Exchange fields | Qualification script | Quote stack builds |
Looker Studio linked directly to the Sheet CRM + Google Ads + Meta + GA4 — one link, refreshed daily, shown on the Monday 10 AM call.
| Report | Cadence | Metrics | Decision it drives |
|---|---|---|---|
| Ad platform pull | Daily (auto alert) | Spend, CPL, CTR, leads by campaign/ad | Kill/scale (48-hr rule) |
| Lead pipeline (Sheet) | Monday 10 AM | Raw → Qualified → Rides → Quotes → Booked, by ring | Conversion band position |
| Speed-to-lead | Weekly | Median connect time, missed-call rate | Floor vs 5% vs 10% targeting |
| Cost per sale | Monthly | Spend ÷ deliveries, by channel/ring | Budget rebalancing |
| Master dashboard (Looker Studio) | Live | All of the above in one screen | Owner's single source of truth |
| Week | Work Block | Key Deliverables | Status Gate |
|---|---|---|---|
| W1 | Foundations + Website | Domain, hosting, SSL, 8 core pages, model page template ×21, forms + GTM + pixel wiring | All pages live & tracked |
| W2 | Local + Landing + SEO | 3 GMB profiles, Attapur area pages, campaign landing pages, first 10 blog drafts, keyword clusters | GMB verified, 10 blogs ready |
| W3 | Social + Meta + Google setup | 5 social accounts live, Meta Business verified + ad account + CAPI + catalog, Google Ads + conversions + offline import | Triple account stack ready |
| W4 | Automation + Launch | Sheet CRM live, WhatsApp/SMS/Email sequence tested, dashboard published, 12 campaigns launched (Meta 5 + Google 5 + retargeting), KPI baseline set | GO-LIVE Monday |
| After launch: weekly optimise loop (kill/scale) · monthly 10 blogs · CPL ₹50–100 · conversion band 2% / 5% / 10% | |||